Useful details, made simple

We look for clear information about what a product is made from and relevant safety details. Certifications can help, but clear and reliable evidence matters more than having a particular label.

We consider fit, care, durability, warranties, replacement parts, repair options and whether the product makes sense for its intended use.

We highlight credible environmental, social, economic and community efforts when a company provides enough information to support them.

We distinguish verified product information from broader company claims and make Canadian availability, service and important trade-offs easy to understand.